Zopa, ClearScore, pledge2025.org: 10M actions strong with Salesforce’s 50th member

The Zopa & ClearScore-led coalition pledge2025.org has surpassed its goal of 10 million consumer actions to build financial resilience among UK consumers. The industry coalition, which includes 50 members, achieved this by connecting consumers to fintech platforms that improve credit scores, consolidate debt, and lower utility bills. The success of the campaign has prompted the coalition to extend its goal to 25 million actions. In addition, the coalition has introduced a new “Benefits” pillar to help consumers access unclaimed income-related benefits and social tariffs. The campaign has also achieved other milestones, such as amassing 50 members with a combined >25 million customer base and winning the “Best Partnership and Collaboration Initiative 2023” award.