Adrian JohnsonTLDR:
- Ricky Ray Butler, CEO of BENlabs, has been using AI technology for 15 years to disrupt the media and entertainment industries.
- AI helps Butler and his team better understand audiences and create personalized content for clients.
In a recent interview with CEOWORLD magazine, Ricky Ray Butler, CEO of BENlabs, discussed how he has been using AI technology to disrupt the media and entertainment landscapes. With 15 years of experience in working with AI, Butler and his team have been at the forefront of leveraging AI to understand audience behaviors, personalize content, and optimize media campaigns.
One of the key benefits of using AI in media and entertainment, according to Butler, is the ability to better understand and reach audiences. With AI analysis of structured and unstructured data, Butler and his team can develop meaningful audience insights, target specific demographics, and personalize content for maximum engagement.
While AI plays a crucial role in the work of BENlabs, Butler emphasizes that the human element is equally important. By combining AI technology with his two decades of experience in the digital media industry, Butler and his team are able to create successful media campaigns that drive meaningful engagement and lead to increased conversions and customer lifetime value.
By allowing AI to gather insights and analyze creative content, Butler believes that the future of media and entertainment lies in delivering more relevant and personalized content to audiences. With a track record of success in influencer campaigns and product placements, Butler and BENlabs continue to disrupt the industry with their innovative use of AI technology.