Adrian Johnson
TLDR: AMD CEO Lisa Su on the Importance of AI
– AMD CEO Lisa Su declares AI as the most significant technology of the last 50 years
– AMD is heavily investing in AI technology to design better chips and software
In a recent keynote speech at SXSW, AMD’s CEO Dr. Lisa Su emphasized the critical role of Artificial Intelligence (AI) in shaping the future of technology. According to Su, AI is not only the most important technology to emerge in the past 50 years but also a key factor in determining the success of companies in the tech industry. AMD has fully embraced AI, using it to enhance chip and software design processes. Su highlighted that AI plays a crucial role in boosting productivity within AMD. As the era of the AI PC unfolds in 2024, AMD offers a range of options powered by Ryzen CPUs and Radeon RX GPUs with dedicated AI hardware reinforcements. Emphasizing the collaborative nature of AI development, Su advocates for an open-source ecosystem, stating that no single company possesses all the answers in building the AI future. Furthermore, AI’s impact extends beyond the tech realm, influencing various industries such as gaming and entertainment. AMD showcased the integration of AI with its hardware in collaborations with VFX producers for popular films like Avatar and Planet of the Apes. To watch the full keynote and fireside chat with Dr. Lisa Su, check out the video below.