Adrian JohnsonSony has made a strategic investment in African gaming startup Carry1st, signaling its interest in Africa’s rapidly growing video game industry. The investment was made through Sony’s venture arm, the Sony Innovation Fund, and the two companies are exploring potential partnerships on new commercial opportunities. Carry1st specializes in developing social and casual puzzle-based mobile games for the African market and has seen significant revenue growth in recent years. The partnership with Sony aims to expand the footprint of PlayStation in Africa, with a focus on digital payments and localized infrastructure. Sony’s investment in Carry1st marks its first commitment from its new flagship African venture fund, Sony Innovation Fund: Africa.
Sony boldly bets on an African gaming startup to conquer Africa.
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