TLDR: Imran Khan’s party in Pakistan, Pakistan Tehreek-e-Insaf (PTI), successfully used technology and digital media strategies to outperform in the country’s general elections. The party cultivated a culture of bottom-up innovation, using grassroots movements and digital platforms to disseminate information and engage with voters. PTI strategically used artificial intelligence to convey Khan’s message to the masses, developed peer-to-peer communication networks using platforms like WhatsApp, dominated the news cycle through social media content, and outperformed political opponents who failed to embrace digital tools. PTI’s success highlights the potential of technology to democratize political participation and challenge traditional power structures. However, the threat to internet freedoms remains high in Pakistan, as the government has attempted to control the internet through laws and regulations.
Imran Kahn’s party: Technological prowess unlocked victory in Pakistan’s elections.
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